︎︎︎ BeProud™ ︎︎︎ Scl

It's time to feel proud, perro!

Young people in Chile didnt have the way to show pride of their origins, wearing apparel of american cities, as well as, from baseball, basketball, football and hockey teams, which in many cases they don't know.

We created logos (monograms) using streetwear graphic codes from Santiago's suburbs, under the brand and the cause BeProud™.

A T-shirt collection with the logos was launched through a video clip, with the participation of iconic chilean urban artists. The chilean urban clothing brand, WhatUp Wear, was in charge of the tailored. Then, and with growing loyal BeProud™ followers, a line of caps in partnership with NewEra™ was launched in 2014, followed by a second edition in 2015.